The all-new e-208, PEUGEOT’s first, new generation full electric vehicle, continues its award-winning run, taking home the ‘Electric Small Car of the Year’ award at the inaugural What Car? Electric Car Awards. The all-new PEUGEOT 208 and e-208 was named the ‘European Car of the Year’ earlier this year.
The What Car? panel of expert judges were impressed by PEUGEOT’s unique philosophy of ‘choose your PEUGEOT, choose your powertrain’, which allows buyers to choose between the full electric all-new e-208, or the petrol and diesel variants of all-new 208, with no compromise in practicality, specification or capability.
PEUGEOT is paving the way for a new era in which the kilowatt is king, providing unprecedented power and torque for PEUGEOT production vehicles. PEUGEOT is guided by its heritage, passion and expertise, with a team of engineers and test drivers continually learning to master new technologies and conquer new territories.
PEUGEOT SPORT INSIDE
With the launch of two new high-performance versions of the new PEUGEOT 508 Fastback and SW, PEUGEOT is unveiling the first model of its PEUGEOT SPORT ENGINEERED division. Delivering the perfect combination of sportiness and technology, PEUGEOT is combining renewed performance with responsible performance to create Neo-Performance.
The signature of this new family, with three Kryptonite claws, refers to PEUGEOT SPORT's new identity, to the light signatures of the production models, and draws inspiration from the brand's heritage with rear lights inspired by the PEUGEOT 504 Coupé.
New 508 PEUGEOT SPORT ENGINEERED is a technological showcase and truly represents the expertise of the PEUGEOT SPORT engineers who have proven their ability time and again in international competitions – such as the World Rally Championship, DAKAR, Pikes Peak and World Endurance Championship – and with the development of the 208 FE concept in 2013 (46g/km CO2, 0-62mph in 8.2s) and the 308 R Hybrid in 2015 (500hp, 720Nm, 0-62mph in 4.0s).
A STRIKING NEW DESIGN
As part of PEUGEOT’s commitment to instinctive design, the front end of the new PEUGEOT 3008 SUV has been made even more striking. A new frameless grille features at the front, while gloss black side scoops and a painted treadplate are integrated with the new bumper design as standard. Top level GT and GT Premium trims receive their own bespoke front grilles to stand out even more.
The front headlights have also been redesigned to be more aggressive, and feature LED technology across the range. GT and GT Premium trim levels feature full LED headlights with an extended light signature.
The new 3008 SUV comes with ‘Fog Mode’, which replaces the previous fog lights. The mode is integrated into the full LED headlights and switches on the low beam headlights with reduced intensity when the rear fog lights are activated.
At the rear, new upgraded taillights feature full LED technology with PEUGEOT’s iconic three-claw rear light signature and sequential indicator lights.
The new 3008 SUV will be available with the following new colour options:
Choosing the notorious circuit of the 24 Hours of Le Mans to reveal its new logo and the main components of its return to Endurance in 2022, PEUGEOT pays tribute to the legendary race, marked by historical accomplishments: human, sport and technical. The monumental Peugeot Lion will oversee the 88th edition of the 24 Hours of Le Mans 2020 unfold from the banks of the Dunlop turn. He will bear the new visual identity of Peugeot Sport, carefully aligned with the graphic elements of the new label of high performing electrified vehicles of PEUGEOT SPORT ENGINEERED, whom availed from the savoir-faire and expertise of the “motorsport” engineers.
François Wales, Peugeot Sport Director: “Peugeot Sport turns to a new page of its history book with the development of new high-performing electrified technologies, the result of the expertise and technical knowledge of its teams. The next launch of the 508 PEUGEOT SPORT ENGINEERED and the return to the World Endurance Championship are the notable achievements of this work. It was important that our identity symbolize this new chapter in which Peugeot Sport is committed passionately, in strength and professionally.”
BOLD NEW LOOK
With the new 5008 SUV, PEUGEOT continues its commitment to instinctive design. The front end of the new 5008 SUV has been redesigned with a new frameless grille, while gloss black side scoops and a painted tread plate are integrated into the new bumper design. Top of the range GT and GT Premium models feature their own unique grilles to help them stand out further.
The new 5008 SUV also features new front lights with a more purposeful look, and every trim level will feature LED light technology. GT and GT Premium models feature Full LED headlights with a new ‘Fog Mode’ function that replaces conventional fog lights.
At the rear, new upgraded taillights feature full LED technology with PEUGEOT’s iconic three-claw rear light signature and sequential indicator lights. The new lights are covered with a clear, smoked glass finish that extends the black boot lid on each side of the vehicle.
The new 5008 SUV is available in two new colour options:
The new PEUGEOT 3008 was named the 2017 Car of the Year on Monday 6 March in Geneva by a judging panel comprising 58 European journalists.
The judging panel acclaimed its style, interior design and performance. This prestigious trophy joins the twenty other prizes the new PEUGEOT 3008 has already won.
The vehicle is the fifth PEUGEOT to win Car of the Year and the first SUV honoured in the history of the COTY prize.
PEUGEOT reveals its vision of tomorrow's driving environment as it introduces the latest PEUGEOT i-Cockpit®. Designed for an instinctive, safer and natural driving experience, this operational demonstrator is a preview of the brand's passenger cabin space on future models.
The radical new PEUGEOT sport hatch unveiled recently, 308 GTi by PEUGEOT Sport, is now in Malta. Radical styling, hyper-dynamic performance, full equipment levels in line with the ultra-sporty temperament of this new GTi, best in class CO2 emissions: PEUGEOT’s new lioness awaits its driver with impatience!