PEUGEOT Supports Lower CO2 Emissions at the 2020 French Open



A dedicated environmentally-responsible fleet for 2020

With a fleet of 178 vehicles, 80% of which are plug-in hybrid or full electric, PEUGEOT is offering low emission mobility, reducing its CO₂ emissions by more than 60% compared to the 2019 Roland Garros. The brand is proud to contribute to this energy transition by being the eco-responsible mobility partner of this tournament, providing vehicles including the PEUGEOT 508 and 508 SW plug-in HYBRID, 3008 SUV plug-in HYBRID4, all-new e-2008 SUV and new e-Traveller.

The PEUGEOT 3008 SUV GT plug-in HYBRID4 offers 300hp, never before achieved by a standard PEUGEOT. This top-of-the-range version has been approved according to the new WLTP protocol at 29g/km of CO₂, with up to 40 miles range in full electric mode and four-wheel drive capability.

The PEUGEOT 508 and 508 SW plug-in HYBRID offers a new plug-in HYBRID engine with 225hp and CO₂ emissions at the best level on the hybrid market. The PEUGEOT 508 plug-in HYBRID is certified at 29g/km of CO₂, with a range of up to 39 miles in full electric mode. The PEUGEOT 508 SW plug-in HYBRID is certified at 30g/km of CO₂.

The all-new PEUGEOT e-2008 SUV gives you the freedom to choose between three powertrains: full electric, petrol and diesel, with the electric version offering distinctive styling features and a serene driving experience.

The new PEUGEOT e-Traveller, with its full electric powertrain, is mobility’s best friend when it comes to business and personal travel. Available in multiple configurations suitable for passenger transport, an elegant style that offers no compromise on performance and capable of accessing city centres with emission restriction zones, the new PEUGEOT e-Traveller showcases a high-end, technological interior atmosphere.

All the vehicles in the fleet have been branded with a PEUGEOT logo, a Roland Garros logo and the words 'Official Car'. They also emphasise the brand's energy transition by displaying a 'Move to Electric' sticker on the bonnet.

A PEUGEOT podium at the centre of the organisation

There is a podium specific to the brand at Roland-Garros, highlighting the all-new PEUGEOT e-208.

The all-new PEUGEOT e-208 is recognisable at first glance with its distinctive external markers:

-   Body coloured chequered front grille
-   Dichroic Lion badge
-   A monogram "e-208" and the letter "e" on the rear wings.

The success of this new model is undeniable, with one in every five all-new PEUGEOT 208s sold being a full electric e-208.

Novak Djokovic – An ambassador for PEUGEOT and the energy transition

During the tournament, an international media campaign will be deployed with Novak Djokovic as the main protagonist. He can be found on all the banners of the website alongside the all-new PEUGEOT e-208 as well as three 30-second films on the brand's HYBRID and electric technologies. He is of course the ambassador of the brand and its energy transition across its social network pages, including Facebook and Instagram.

A special edition dedicated to the mobilisation of caregivers and set against the backdrop of health safety

For this tournament, given the current context of the Coronavirus pandemic, PEUGEOT France wanted to thank the carers for their mobilisation and to treat the children of the association “La voix de nos soignants” (“Our caregivers’ voice”).

To this end, there will be 3-day spots available for the tournament. A child and his/her companion will experience the great joy of attending the matches on the magnificent Philippe Chatrier Court. 

These invitations will help to reconcile the shared emotion of witnessing a world renowned clay court tournament with the strict and responsible adherence to hygiene regulations.

The French Tennis Federation has enforced a series of protective measures regarding public access, as well as the players and their entourage, including restricting the number of spectators.